New for 2026: The only audit that checks your AI search visibility alongside 14 other live signals Get yours Now →
Free Tools vs This Report
Free digital marketing audits give you a score.
This gives you a complete diagnosis.
A free SEO checker tells you your score is 43. A free social media tool tells you your engagement is low. This report tells you your Google Maps position is #14 for your primary keyword, your GBP is missing 7 fields, your Instagram engagement rate is 0.4% against a 2.2% industry benchmark, your competitor is being recommended in AI search and you are not, and your domain authority is 23 points below the top-ranking business in your category. That specificity is what the $297 pays for.
Signal 01
Google Maps Ranking
Your position in Google Maps search results for your top 3 local keywords is measured in real time. We identify exactly where you rank, which competitors are above you, and what the gap between your profile and the top 3 looks like.
Signal 02
Google Business Profile Completeness
Your GBP is checked against all required fields -business name, address, phone, category, description, hours, photos, attributes, and more. Every missing field is a ranking signal Google cannot use to verify your business. We identify exactly which fields are empty and what completing them will do to your Maps position.
Signal 03
Mobile PageSpeed Score
Your actual mobile page load time is measured against Google's ranking thresholds. Render-blocking scripts, uncompressed images, and unused CSS are identified by name. Every second above 3 seconds costs approximately 32% of your mobile visitors before they read a single word.
signal 04
Desktop PageSpeed Score
Full device coverage. Your desktop load performance is measured separately from mobile - because Google scores both and a gap between them signals inconsistent optimization that affects your overall technical SEO score.
signal 05
Core Web Vitals Assessment
Your PageSpeed performance, render blocking, and mobile load behaviour are assessed against Google's Core Web Vitals thresholds. Failing these signals suppresses your ranking before a visitor reads your headline.
signal 06
Instagram Presence Score
Your Instagram account is checked for follower count, post frequency, engagement rate, bio link, and last post date. Benchmarked against the industry average for your business category. A dormant or under-optimised Instagram profile is a missed discovery channel for every customer who searches your category on social.
Signal 07
Facebook Page Health Score
Your Facebook page is assessed for activity, review score, review count, page category accuracy, and response rate. Facebook reviews feed directly into Google's local trust signals - a neglected page actively damages your local search credibility.
Signal 08
AI Search Visibility Score
Your website's schema markup, citation signals, structured data, and E-E-A-T indicators are assessed against the signals AI systems use to recommend businesses. Businesses that are invisible to AI search are missing the fastest-growing discovery channel for local services in 2026.
Signal 09
On-Page SEO Health Check
Your website's title tags, meta descriptions, H1 structure, internal linking architecture, image alt text, and broken links are all checked. Every missing or broken on-page signal is a ranking opportunity handed directly to a competitor.
signal 10
Domain Authority and Backlink Health
Your domain rank, referring domain count, backlink quality, and dofollow ratio are measured and benchmarked against your top 3 local competitors. Domain authority is the only SEO metric that cannot be fixed overnight - every month without building it widens the gap.
signal 11
Online Reputation Score
Your Google review count, average star rating, review recency, and owner response rate are measured. Benchmarked against your top 3 competitors specifically. Review velocity matters as much as total count - Google weights recent reviews heavily in local ranking decisions.
signal 12
Brand Messaging Clarity Score
Your homepage is assessed for how clearly it communicates who you are, what you do, who you serve, and where you operate - in the first 5 seconds. A visitor decides whether to stay or leave in 3 seconds. If your homepage does not immediately communicate your value, you are paying for traffic that leaves before it becomes a lead.
signal 13
NAP Consistency Check
Your business name, address, and phone number are verified for exact consistency between your website and your Google Business Profile. Every inconsistency - a different phone format, a missing suite number -creates a trust conflict that suppresses your local citation authority.
signal 14
Top 3 Competitor Comparison
The 3 businesses currently outranking you for your primary local keyword are analysed. Their review gap, domain rank gap, GBP completeness gap, and backlink count are shown alongside yours. You see exactly where the gap is and what it would take to close it.
signal 15
Mobile Experience Score
Your site's viewport configuration, tap target sizing, render-blocking elements on mobile, and overall mobile usability flags are assessed. Google indexes the mobile version of your site first - a site that loads in 7 seconds on desktop loads in 12 on a mid-range mobile.
Prioritized Action Plan

Unlike any free digital marketing audit, your report does not end at findings. All 15 signals are compiled into a single prioritized action plan -the five highest-impact fixes ranked in the order that will move your visibility fastest. Not a list of 200 things. Five specific actions. Highest return first.
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