Business Valuation
What Is My Business Actually Worth?
Most business owners have never had an honest answer to that question. We change that.
TAMEYO Group values ecommerce and service businesses: what your Shopify, Wix or online business is actually worth to a buyer, a bank or an investor, and what is holding that number down. Valuations are led by Tammy Angel Moore, drawing on more than 200 acquisition exits. You receive a written valuation and a prioritised roadmap. Independent, because we are not a marketplace and earn nothing from selling your business.
Revenue Is Not The Same As Value
Your ecommerce business can have great monthly sales and still be worth less than you think, to a buyer, a bank, or an investor.
If your business depends on you personally, runs on one traffic source, or has no documented systems, those are the things that reduce your value in a sale or funding conversation.
Most owners find this out too late. We find it before it costs you.
How Is a Business Valued?
A business is valued at a multiple of its annual profit, not its revenue. The multiple is set by how transferable that profit is: a business with diversified traffic, documented systems and low owner-dependency earns a higher multiple than a business with identical revenue and none of those things. That is why two companies turning over the same amount can be worth very different numbers.
What Moves Your Multiple
Buyers assess the same dimensions every time
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Net profit, not revenue, and how consistent it is
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Business model and margin structure
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Channel mix and single-source dependency
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Owner dependency - how much lives in your head
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Transferability - does profit survive a new owner
SDE and EBITDA: What the Multiple Is Applied To
Smaller owner-operated businesses are usually valued on SDE, seller's discretionary earnings, which is profit before the owner's own salary and personal add-backs. Larger businesses are valued on EBITDA. Which measure applies to you changes the final number materially, and establishing it correctly is one of the first things a valuation does.
This Is For You If...
Business owners come to us from three different starting points. All three end up in the same place - with a clear number and a plan.
You're Thinking About Selling
You want to know what your business is worth before you start any sale conversation. And you want to know exactly what to fix to get a better price.
You're Raising Investment or Funding
You need a real number - with evidence behind it - before you talk to investors or apply for funding. Not a guess. A documented valuation.
You're Building Long-Term Value
You're not selling yet. But you want to know which parts of your business actually hold value - and where to focus to grow that number over the next 1–3 years.
WHAT WE ANALYSE
The 6 Areas That Determine Your Business Worth
Buyers and investors look at all of this - not just your revenue. We assess every area so nothing surprises you later.
Financial Performance
Financial performance sets your base multiple. Everything else adjusts it up or down. How much your business earns, how consistently, and whether that trend is going up or down.
Your Website & Digital Assets
An audience you own raises value. An audience you rent lowers it. The quality of your website traffic, how well your Shopify or Wix store converts, and whether you own or rent your audience.
Acquisition Systems
Businesses with multiple traffic sources are worth more than businesses with one. Where your customers come from, what it costs to get them, and the risk if one channel slows.
Operational Structure
If you stepped away tomorrow, what would break? Your systems, your team, and how much of the business lives in your head versus in a documented process.
Brand Equity
Strong brands sell for more. Weak or generic brands are harder to price and harder to sell. How recognizable, trusted and differentiated your brand is in your market.
Risk Assessment
We surface what due diligence will find, before you are in the room. Platform dependencies, client concentration, contracts, IP ownership and anything that raises perceived risk.
WHAT YOU RECEIVE
Two Documents. One Clear Direction.
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Your Business Valuation Report
A written assessment of your business across all six areas. Your current value is documented with real data, and you can take this into any sale, investment, or funding conversation with confidence.
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Current value range with supporting data
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What's driving your value up
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What's pulling your value down
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How you compare to similar businesses
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Your Value Growth Roadmap
A prioritised action plan showing what to improve and in what order to increase what your business is worth. Ranked by impact so you know exactly where to start.
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Specific actions to grow your valuation
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Ranked by impact and time to implement
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Quick wins vs. longer-term structural fixes
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Built to be actioned — not filed away
Business Valuation Calculator vs a Real Valuation
A business valuation calculator applies a rough multiple to your revenue and returns a range in seconds. It is a useful starting point and a poor negotiating position. A documented valuation establishes which earnings measure applies to you, what your multiple should be and why, and what to change before a buyer or investor sees it.
Start with the calculator if you want a number today. Book the valuation when the number has to hold up in a room.
01
Discovery Call
A 30-minute call to understand your business, your goal, and your timeline. We'll confirm what we need from you and agree on next steps. No preparation needed.
02
You Share Your Data
Before anything is shared, we sign an NDA. Then we send you a clear checklist. At least 12 months of financials, platform access, a few operational details No presentation needed - just follow the list.
03
We Do the Analysis
TAMEYO leads the review across all six areas, with specialist support where needed. This typically takes 7–10 business days once we have everything from you.
04
You Receive Both Documents
Your valuation report and growth roadmap are delivered in writing. We walk through every finding together in a dedicated 60-minute session.
05
You Decide What to Do Next
Some clients implement the roadmap themselves. Others work with TAMEYO on the improvements. Either way, you leave with a clear number and a clear plan.
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FAQS
Business Asset Valuation questions, answered
An online business is valued at a multiple of its annual profit, not its revenue. The multiple is set by how transferable that profit is: businesses with diversified traffic, documented systems and low owner-dependency command higher multiples than businesses with the same revenue and none of those things. Two stores turning over the same amount can be worth very different numbers.
No. Many clients come to us 12–24 months before they consider selling, specifically to understand their current position and what to improve. Knowing your number early gives you more options - in growth decisions, in investor conversations, and in any eventual sale.
At minimum: 12 months of revenue and expense data, access to your Shopify, Wix, or Google Analytics account, and basic information about how your business operates. We send you a clear checklist after the first call - you don't need to prepare anything before that conversation.
Most engagements take 2–3 weeks from the time we receive your data. The analysis phase is typically 7–10 business days. If you have an active sale or investment process with a tighter deadline, let us know at the Discovery Call and we'll confirm what's possible.
Online calculators apply a rough revenue multiple and give you a range. A TAMEYO Group valuation looks at what's behind your multiple - what's driving it up, what's pulling it down, and what to change before a buyer or investor sees it. The roadmap is what no calculator can give you.
Investment is agreed during the Discovery Call based on your business complexity and timeline. The call itself is free and obligation-free. Book directly on this page.
Yes - and this is where most clients see the real return. The roadmap is designed to be actioned. Clients who want to implement improvements with TAMEYO can continue across SEO, web, email, branding, or social - whichever areas the roadmap identifies as the highest priority.
Yes. All financial data and business information is treated as strictly confidential. An NDA is available before any data sharing begins.
TAMEYO Group values ecommerce and service businesses, including Shopify and Wix stores, agencies, and online service brands. Valuations are led by Tammy Angel Moore, drawing on more than 200 acquisition exits.
Are We the Perfect Match?
LET'S TALK
TAMEYO Group works with business owners who are serious about building digital systems that compound in value - not agencies that deliver reports full of vanity metrics and call it growth. If you want a partner who understands the data, builds the infrastructure, and measures everything against real revenue outcomes - this call is for you.