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TGC Boutique
Location
United States
Global (Multilingual Ecommerce)
Role
Full brand identity development, Ecommerce Growth Strategist, Shopify Developer & Conversion Optimization Lead
Full ecommerce growth system including Shopify customization (Liquid), SEO, social media strategy, email marketing, CRO, and marketing infrastructure.
Project type
Fashion Brand Ecommerce Growth & Optimization
Link
An 8-year ecommerce growth partnership with TGC Boutique, a fashion ecommerce brand built on Shopify, focused on scaling organic traffic, increasing conversion rates, and building a high-performance online store.
This project demonstrates how a full ecommerce growth strategy—combining SEO, conversion optimization, and scalable acquisition channels—can drive large-scale results for fashion brands.
As part of this system, Pinterest marketing was used as a high-intent traffic engine, generating over 2M monthly visitors and 29M monthly impressions, with 91% of traffic landing directly on product pages.
This direct-to-product acquisition model resulted in $1.78M in revenue generated within a single month.
In parallel, we implemented AI-generated product visuals, eliminating over $120K in annual photography costs while enabling scalable content production across 2,500+ SKUs.
The project included full Shopify customization (Liquid), ecommerce SEO, link building, branding, microcopy optimization, GA4 tracking, Meta Pixel integration, and Klaviyo email marketing systems.
